10/16/21 Week 5: "Cultural Paradigms"
Cultural Paradigms By Angélica Conde Culture is the media for human beings. Every aspect of our lives is touched by the culture. The way we think, feel the way we behave, and even the way we usually solve problems. But something is clear that there are different perspectives that impact a culture throughout the world. Cultural paradigms are among the most important determinants of behavior and motivation. To take a simple example: when the weather is hot, the cultural response varies from one group to another. Some cultures will see people consume iced beverages in the belief that the colder the drink, the more the body will cool down. In other cultures, the response is hot beverages like tea, to elevate the body temperature and diminish the perception of external heat. 🤔 Let's ponder: What kind of beverage would you drink in this situation and why? Internet, television, and social networks make us believe in the prototype of the perfe...